By: E.J. Schultz – Read the full story at Advertising Age
“Arnold Palmer did not invent sports marketing. But he nearly perfected it, amassing a global empire of licensing deals and endorsements that seems just as relevant today as it was when he first began building it back in the 1950s. Now the 82-year-old golfing legend is out to make sure his dynasty outlasts him.” says Advertising Age.
“Arnold Palmer Enterprises, which houses marketing ventures from wine to sunscreen, is in the midst of a branding review with the aim of reaching a generation of fans who weren’t even born when he was racking up tour wins. “We’re at a crucial point in Mr. Palmer’s career,” said Cori Britt, VP-Arnold Palmer Enterprises. “We’re looking forward to ensuring the Arnold Palmer brand is positioned for success 20, 30, 40, 50 years from now.”
Senior Golf Course Architect Thad Layton is proud to work with Arnold Palmer designing golf courses that stand the test of time.
“In an era where discerning real from fake is increasingly difficult, we seek to deliver on the tried and true principals that define Arnold Palmer. These timeless principles permeate everything we do at Arnold Palmer Design Company and are evident in the honest and inspiring craftsmanship our golf course designs” said Layton.